This was such a fun project, not least because of the product testing of Skal’s fantastic coffee. I was approached by Skal Coffee at Peregian Beach to design the corporate identity for their coffee shop. They are a huge fan of skulls and wanted an edgy look so we hit upon the idea of using a skull to represent the circle that would go above the word Skal when it is written in Scandinavian. I painted the skull using Indian ink and a fine brush on paper and then took it into Photoshop. A Scandinavian influenced font and a classic badge shape completed the look and feel we wanted.